Since Apple TV is extremely quiet, you won’t even know that it’s turned on. This device remains cool at all times even without the built-in cooling system. As for the setup, all that you have to do is to plug in your Apple TV into a power outlet and connect it to the hdtv. Daily gadget deal: 9% off the latest Apple TV | GadgetLite - Latest gadgets and technology news http://www.gadgetlite.com/2010/12/30/daily-gadget-deal-9-latest-apple/#ixzz1HcoMhva